What You Need To Know About The Google Penguin Update
Because of the update, Penguin can now run on real time. The Penguin update was accessible at the same times all over the world and in various languages. All websites are able to feel the same impact wherever they are. Everyone will have the same rules.
The ranking of different pages could change each time there are certain updates to the pages because Penguin is already real time. This means that both positive and negative consequences of your actions will be more obvious.
A real time algorithm allows you to remedy your actions and recover a penalty faster. In case you site gets a penalty, your webmaster will then get rid of the harmful links, and because of this update, you can see positive results right away. Positive results will be clear after your site will get checked.
Penguin is now already an integral core of the process, unlike before. This also means that you would need to do proper and constant monitoring of your backlink profiles.
There is now a main focus on the specific toxic pages rather than the entire website. These are like micro penalties and are more difficult to monitor. Doing regular audits on vital subdomains and specific pages is an essential thing to do.
You can tell that your site has been penalized by checking the organic traffic and the position of your keywords.
The updated algorithm can be a good and bad thing since you are able to pinpoint the results of your actions at a faster speed. You will be able to recover faster but you can also get penalized at a faster rate compared to before. There are some things you can take into consideration in order to protect your site from dropping down the ranks unexpectedly.
It is important to track your positions in the search engine results page. You can put regular email alerts in order to keep updated on the position changes. Aside from monitor keywords used in the homepage ranking, you should also monitor those keywords used for essential units. You can try comparing keyword rankings and also looking at which keywords have dropped their position.
It is important to have a backlink profile that is functioning properly and also one that is clean. On a regular basis, you should check lost and new backlinks, take a look at their level of quality, as well as handle those backlinks that are suspicious.
You can perform a thorough checkup of your backlinks for your entire website. It is important to also do these backlink audits for the vital subdomains and parts of your website. Depending on the language version of your site, you can conduct separate audits for each one of them. With the new Penguin update, you can also do different experiments that have a lesser cost of error.